5 Ways to Market Your Brand With Location-Based Networks

Via Mashable

Brian Honigman is the digital marketing manager at Marc Ecko Enterprises. He is a part of Ecko’s marketing and ecommerce team, ensuring a polished brand experience across all channels. Follow him on Twitter @Brian_Honigman.

Between the rise in location-based social networks, like Foursquare, and the mobile market’s meteoric growth, a new marketing avenue has opened up. Location-based marketing is a nascent frontier, and marketers are clamoring to take advantage of it.

Already, about 30% of smartphone owners access social networks via their mobile browser, and that figure will continue to grow, according to an infographic by Microsoft Tag. So, if your marketing plans include location-based networks, below are five ways to get started.

via 5 Ways to Market Your Brand With Location-Based Networks.

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